Look At What Others Are Doing
June 18th, 2006Here’s something you should be doing, if you are not already.
Look at what the big guns, and actually everyone else is doing. I don’t know how obvious this is. I didn’t think of it myself early
on. When I did, it was a ‘DOH’ kind of feeling. Clonk the side of my head, dang, why didn’t I think of that b4?!
They are giving you no cost lessons, even if they are accidental.
Let me give you examples.
One thing I have noticed, which is quite recent, is to give people a professional looking new product, an mp3 file, which could have be sold
if they had wanted to do so.
This product is created by you (the Internet Marketer), and covers a certain Internet Marketing area. Lets say Affiliate Marketing.
You offer this quality product to other marketers to distribute. They will give it to their list. After all, they are giving something valuable at no cost. So the marketer wins. The people on the list win to, to a lesser extent.
So what do you, as the product creator, get out of it? Well, just before the interested party is about to be delivered to the download page, a
one time only offer, a really fine offer, at a great price, chock full of quality products is offered. So when someone buys from this very compelling offer, the price is split between the product originator and the list owner.
Obviously, the other thing that you as the product maker gets from all this, is another person on your list, since the person who will
be downloading the no cost product will be supplying their name and email address to get the download link sent to them. Additionally,
anyone who buys the one time offer is someone who has proven to open up their wallet and spend money, an even more valuable person
to have on your list!
Obviously, something like this would work in many different niches. If you have the expertise in a chosen field, why not give it a try? If its successful in the internet marketing niches, it’ll likelywork gangbusters in a non-marketing niche!
Another example is to tie yourself into a high priced product. Lets say Mr Z makes a product called, The Adsense Mastery Course. Its
got a bunch of CDs and DVDs, and it covers everything you need to know how to succeed with Adsense. It costs $997. You, Mr Marketer,
decide instead of offering a ton of over priced bonuses, want to give the purchaser something special. You develop a companion
course which delves deep into the AM Course, and so giving the buyer maximum benefit. Also you give weekly coaching, using emails.
This is not only helping anyone that plonked down the grand for the course, its helping them, and it might make you feel better too,
than just offering ‘$4459 worth of amazing bonuses!’ Said bonuses, which they might not end up using, or even be able to use. We all
have enough stuff on our hard drives we haven’t yet got to as it is, true?
So next time you get an email from a smart marketer, watch what he or she does. Maybe its something you yourself can emulate in your
own business?
Thats all for today.
Copyright 2006 Gary Martin